Virtual people, digital people, virtual idols…Understand the definition and classification of digital virtual man
Luo Tianyi, who shuttles to various celebrity camps and New Year’s Eve parties, A-Soul, who is active in live streaming, Ling Ling, who is racing in the field of goods, Liu Yixi, A makeup expert of Diyin beauty, Cui Xiaopan, A virtual employee of Vanke, and Xiao Zheng, the world’s first digital astronaut of Xinhua News Agency…Under the rhythm of the meta-universe, digital virtual people continue to be hot.According to a report, it is estimated that the total market size of Digital personage in China will reach 270 billion by 2030.He Zhan, business development manager of NVIDIA’s Omniverse division in China, said digital avatars originated from film and television production, which was extremely complicated with long production cycle and high cost.However, with the iterative development of AI and other technologies, the technical threshold and cost of digital virtual human have been greatly reduced, and the market is developing rapidly.Xu Yuanchun, chief operating officer of Xiaoice and head of the ARTIFICIAL intelligence creativity lab, said that the primary reason for the rapid warming of the virtual human market is not that people are talking about the metauniverse making virtual people hot, but the rapid development of industry-related technologies.Definition and Classification of Digital Virtual Human What is digital virtual human?China Artificial Intelligence Industry Development Alliance released “2020 Virtual Digital Human Development White paper” pointed out that digital virtual people with digital appearance, in addition to the owner’s appearance, human behavior, but also the owner’s thoughts, with the ability to identify the external environment, and can communicate and interact with people.In fact, in the industry, the digital virtual human have not has a clearly defined, but some consensus has formed: exists in the physical world, by computer graphics, graphics rendering, motion capture, deep learning, speech synthesis, computer means to create and use, and with multiple human traits (appearance, human performance ability, ability of human interaction, etc.) of the composite products.In the market, it is often called virtual image, virtual person, digital person, etc. Representative subdivision applications include virtual assistant, virtual customer service, virtual idol/anchor, etc.Fan Dongming, director of Sunac culture and technology, said the concepts of digital people, virtual people and virtual idols are particularly confusing.Virtual idol refers to the digital image that is active in social media network and exerts influence and communication power on the public. Virtual idol and artist are exactly the same concept.And digital and virtual people are more in the construction of a technical level of a distinction.Li Shiyan, head of baidu intelligent cloud AI human-computer interaction laboratory, believes that the essence of digital people is the digitalization of human behavior, expression and language.NVIDIA senior solution architect Song Yiming said that virtual people include cartoon characters, random animation, digital people have a stronger sense of reality, for example, Star Wars characters can be understood as digital people, there is no specific movie category, we can say that cartoon characters are virtual people and virtual idols.From a technical point of view, digital avatars can be divided into several categories, he added: The first stage is stage 1.0, which is to make the avatars well, live-action shooting, face-changing, two-dimension and cartoon animation.The second stage is the 2.0 stage, which is AI-generated hyperrealism and AI-real-time driven 3D hyperrealism.The third stage is stage 3.0, AI empowerment, character cultivation, trend interaction, low code, no code creation.From the perspective of application, digital people can be divided into service type and performance type. Service type includes virtual staff, digital customer service, digital finance specialist and virtual trainer, and performance type includes virtual anchor/host, virtual idol, virtual IP/ star and digital doppelgant.In addition, we can also divide digital virtual people into three categories: virtual idols (singers, Internet celebrities, actors, and virtual dopes of stars), virtual anchors (applied to media and live broadcasting), and corporate IP (such as Ha Jiang of Ha PI, Qu Chenxi of Watsons, AIYA of Baixin Bank, etc.).With the expansion of the application scenarios of virtual digital people, these categories will increase. For example, virtual customer service is a large application category, and “real virtual doppelganger” is also a massive market.Li Shiyan said that based on the market use scenario, Baidu intelligent Yunxiling will be divided into performance digital people and service digital people.Performing digital people include virtual anchors, virtual idols and virtual brand spokesmen of digital twins.At present, Baidu has created a series of digital people such as AI sign language anchor, CCTV virtual host XiaoC, space Agency Rover digital Man Zhurong, Baidu Group digital man Xijiajia, mobile Baidu spokesperson Gong Jun and so on.Service-oriented digital people include digital staff, virtual staff, virtual salesman and so on.It can help finance, operators, government, retail and other industries to provide a new generation of customer service capabilities based on digital people, solve the long queue, slow response, high labor costs and other problems, and can rely on the personified image of digital people to provide more friendly and technological customer experience.Diversified application scenarios Digital virtual human is applied in multiple fields, mainly in the entertainment and service industries. Its application in multiple scenarios undoubtedly presents its unique value in the era of the meta-universe.Especially in the background of 5G, computing power, AI and other technological capabilities, the landing scene is increasingly rich.Today is no longer limited to traditional entertainment such as video and animation in such aspects as character modeling, the CG in the application of virtual image creation, also on social networking, games, office and other scenarios to achieve the real human avatar identity function, and gradually in live electrical business, idol star, escort services, and other areas of the AI digital virtual human commercially sold.Li Shiyan expresses, fictitious person this race track, already from bud period and exploration period, enter development period.”We used to only do finance and suppliers, but now we have added customers of radio and television and Internet entertainment. They come to us one after another, and even some brands want to be virtual spokespersons.”Song yiming said that digital virtual people are widely used in film and television industry, especially in media and entertainment, such as digital people in games or digital people in film and television animation, and virtual idols like Luo Tianyi and AYAYI have gradually integrated into our lives, including the virtual idols used in advertising industry.At present, virtual anchors, virtual idols and other digital IP people oriented to C-end users have high development maturity and are also the field with the most intense commercial competition.Virtual teachers, virtual customer service and other service-oriented digital people are expected to get a breakthrough in the future.Whether it is virtual avatar or virtual IP, it focuses on social interaction and performance, such as virtual idol and virtual anchor.Platforms including IQiyi, B-station, Taobao Live, Huya Live, Kugou Music, Tencent and Douyin have all started to use virtual anchors. Virtual idols such as A-Soul and Liu Yexi have not only created commercial value, but also inspired the public’s adaptability and imagination to the virtual world.At the same time, many brands are also eager for the sense of science and technology and trans-dimensional freshness brought by virtual people, so they create exclusive virtual images, such as Hua Xizi’s digital person “Hua Xizi” and Watsons’ virtual brand spokesperson “Qu Chenxi”.Zhang Lijin, senior researcher and investor of big Data Mining and Social Computing Center of Communication University of China, said that virtual digital people appear in the form of “virtual artists” of Internet celebrities and anchors, and take the route of “virtual idols” and start to speak for corporate brands and products, which is a conventional choice of the current commercialization path.With the support of AI computing power, service-oriented digital people are constantly enriching their application strength in more scenarios and realizing the digital replacement of human services.Currently, the popular applications of service-oriented virtual people are concentrated in the media, e-commerce, automobile, smart home and other industries, mainly in the form of virtual anchor, intelligent customer service and so on.For example, AI digital person “Xiaoning” serves as the lobby customer service manager in a branch of Bank of Ningbo In Shanghai, and can answer more than 550 business questions and more than 3,000 related questions derived from them. If there are problems beyond the scope of knowledge base, the platform manager can take over and reply remotely.At present, the theory and technology of virtual digital man are increasingly mature, the application scope is expanding, the industry is gradually forming and enriching, and the corresponding business model is also continuously evolving and diversifying.Conclusion Driven by technology and market, digital virtual human has developed rapidly, its connotation and extension have been continuously extended, and its application scenes have been enriched.Digital virtual man will provide vigorous development power for the meta-universe, and let us welcome a new era of integration of digital virtual world and physical real world.