The first national tourism and leisure blocks | decoding the millennium Ou culture to create the most fashionable Wenzhou

2022-04-25 0 By

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The Ministry of Culture and Tourism and the National Development and Reform Commission have announced a list of state-level tourism and leisure blocks, among which Wuma Historical And Cultural Block in Lucheng District of Wenzhou city, Zhejiang Province, has been named.Wenzhou Wuma Historical And Cultural Block is located in the core section of Wuma – Dannan Business circle, one of wenzhou’s two metropolitan business circles. It is the most representative cultural landmark and vitality center in Wenzhou.Leading the way in cultural tourism revival

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Adhering to the concept of innovation, inheritance and development, Wuma Historical And Cultural Block has been continuously updated and improved according to the requirements of Wenzhou Municipal Committee and government.In 2017, the Municipal Party Committee and the Municipal Government listed the protection and construction of historical and cultural blocks into the city’s “two lines and three sections” five bright city name cards construction project, and launched a series of actions to upgrade wuma Historical and cultural Blocks centered on Wuma Street.In the past three years, in accordance with the development concept of “sharing of hosts and customers, improving the quality of minor changes” and “one street, one product, one shop and one story”, the block has systematically and high standard built five Marvin Tourism business circle from various aspects such as functional formats, architectural style, transportation organization, public services, basic supporting facilities, cultural innovation, intelligent management and so on.At present, wuma Street, Cicada Street, Park Road, Shamao River, Jiefang Street, Zhongshan Park, Wuma Back Alley and other sections have been successfully repaired, expanding the pedestrian street of Wuma Historical and Cultural Block from the original street to a complete street and lane system.It has formed an experiential leisure block integrating culture, business and tourism with cultural creativity and research experience, theme shopping and creative retail, leisure and entertainment and cultural exhibition hall, theme catering and characteristic snacks.The length of the main street of the pedestrian street has expanded from 424 meters to 1,400 meters, and the commercial area of the block has increased from 50,000 square meters to 213,000 square meters. In 2020, the total passenger flow will reach 11.03 million times (the daily flow will reach 200,000 people during National Day), and the turnover will reach more than 3 billion yuan.As a benchmark of historical and cultural blocks in southern Zhejiang, Wenzhou Wuma Historical and Cultural Block is a pioneer and demonstrator of urban organic renewal, providing a high-quality scene for the application of needlepoint urban renewal concept.As a national historical and cultural city, Wenzhou is the only two well-preserved cities with star pattern in China.The layout of Dooshing has remained unchanged for thousands of years.Wuma Historical and Cultural Block carries the important function of “South City and East Temple” in the Pattern of The Dius City.Since the establishment of Guo Pu in the Eastern Jin Dynasty, the block has existed for more than 1600 years.In 1932, Wuma Street made a plan to reform chengxiang Road, which was the market carrier of maritime trade at that time.In 1984, wenzhou municipal government officially designated Wuma Street as a pedestrian street.In 1999, Wuma Street was rated as a national model street of “One million cities without fakes”.In 2016, it was rated as “Zhejiang Provincial Historical and Cultural Block”, “China Famous Commercial Street”, “Demonstration Street of Chinese Residential Development and Protection”, “Zhejiang Provincial Characteristic Commercial Street” (Shamao River Women street), and “Street Appearance Demonstration Street” at provincial level.In 2020, the block main street framework is basically reached, in 2021, successfully selected into the first batch of “Zhejiang Provincial high quality Pedestrian Street”, and in the second half of 2021, won the evaluation of “Zhejiang Provincial Tourism and Leisure block”, is the south of Zhejiang region to enjoy the highest honor, the most popular, worthy of the name of the “South Of Zhejiang First Street”.Complete construction of block public service system Block standard use in line with the requirements of national A-class scenic spots to configure A sign system (” Specification for Setting public Information Guidance System of Tourist Scenic Spots “, establish A scientific location, reasonable layout, clear direction of tourism guidance sign system.Has now been implemented within the scope of the guide panorama, navigation chart, sign, scenery of brand identity system such as full cover, and set up risk reminder signs, warning signs, environmental protection important public building guide signage, signs have multilingual tips, night vision system, intelligent navigation system, etc., on the basis of the practical point, add more humanized functions.The establishment of offline comprehensive service center takes “Historical and cultural Block Construction Service Center” as the service hub, and takes tourist center, tourism station and tourism consulting point as the service terminal.The historical and cultural district construction service Center, located in Huayuan Lane, covers an area of 1,300 square meters. It is a multi-functional center for comprehensive management, conference and exhibition, business reception and tourism scheduling.The tourist center is located in Gongan Road, combining with the integration layout of Ou Rong Hui, focusing on showing the local cultural characteristics of Wenzhou, and taking into account tourism consultation, tour guide services, tourist complaints and other services.According to the introduction, based on the historical culture and industrial strength on the basis of cultural tourism IP, the transformation and promotion of Wuma historical and cultural block to culture first, taking into account the business effect as the operation mechanism, to create immersive experience street view, to create a set of fashion shopping, dining and entertainment, social leisure, cultural tourism in one of the characteristics of the commercial block.This not only marks a new look of the old block, but also a return of urban culture.(Video and pictures provided by Wuma Historical and Cultural Block, Lucheng District, Wenzhou city, Zhejiang Province